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Airport Security Friendly Products

كتبهاMaktoob Business Team ، في 18 مارس 2007 الساعة: 13:59 م

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

It was finally time for some new black Kenneth Coles (colleagues who had to see my scuffy old black Kenneth Coles would probably say the time was months ago). But the ... المزيد...
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Nestle “Light A Lantern“‌ campaign

كتبهاAd Blog Arabia ، في 16 أكتوبر 2006 الساعة: 17:07 م

التصنيفات :  Advertising & Media, Consumer Products, Foods & Beverages | السمات:, ,

Throughout Ramadan, Nestle has been running a “Light A Lantern” campaign, by which visitors to the campaign website can light a lantern, and Nestle will pay 1 Saudi Riyal per ... المزيد...
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Tobacco Advertising: Will you do it? Or will you say 'No'?

كتبهاFarrukh Naeem ، في 16 أكتوبر 2006 الساعة: 06:40 ص

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

An interesting post has been put up by Richard Abbott on the Campaign Middle East blog - we’re having The great tobacco debate there. I have provided a few reasons ... المزيد...
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Band names re-colored …. . by Proctor & Gamble

كتبهاAd Blog Arabia ، في 15 أكتوبر 2006 الساعة: 10:30 ص

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

Deep Purple becomes Light Purple Red Hot Chilli Peppers become Pink Grey Sabbath used to be Black Maybe someone can explain to us what’s the idea here! These ... المزيد...
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TV still rules

كتبهاAshwin Salian ، في 30 مايو 2006 الساعة: 20:03 م

التصنيفات :  Advertising & Media, Automotive, Consumer Products, Foods & Beverages | السمات:, , ,

Enough of those predictions that say the Internet is going to take away revenue from television real soon. While that will happen eventually as Internet penetration goes up in the region and ... المزيد...
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Talk is cheap?

كتبهاGenevieve Jadol ، في 15 مايو 2006 الساعة: 19:36 م

التصنيفات :  Advertising & Media, Airlines & Travel, Automotive, Banking & Finance, Consumer Electronics, Consumer Products, Education, Foods & Beverages, Hotels, IT & Internet, Logistics, Real Estate, Retail, Telecom | السمات:, , , , , , , , , , , , ,

Everybody knows that word of mouth is the most effective marketing tool ever. After all a rave review from a friend or a colleague can tilt the scales in favor ... المزيد...
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A little less talk will win you a job

كتبهاAshwin Salian ، في 9 مايو 2006 الساعة: 19:00 م

التصنيفات :  Advertising & Media, Airlines & Travel, Automotive, Banking & Finance, Consumer Electronics, Consumer Products, Education, Foods & Beverages, Hotels, IT & Internet, Logistics, Oil / Energy, Real Estate, Retail, Telecom | السمات:, , , , , , , , , , , , , ,

Most people tend to speak a lot or too little during a job interview. It's better to err on the safer side though, as a recent recruitment survey conducted by Korn/Ferry International ... المزيد...
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PR as effective as ads

كتبهاGenevieve Jadol ، في 27 أبريل 2006 الساعة: 21:10 م

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

Finally, an interesting piece of news that will put a smile on any PR professional's face. One of the largest companies on the planet, P&G, has released some findings from a ... المزيد...
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McDonald's declares war

كتبهاAshwin Salian ، في 16 أبريل 2006 الساعة: 21:16 م

التصنيفات :  Advertising & Media, Consumer Products, Foods & Beverages, Retail | السمات:, , ,

McDonald's is under fire yet again. And, no I am not referring to the effigies of Ronald McDonald that were burnt earlier this year. The "threat" this time is from ... المزيد...
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Wake up and smell the cola

كتبهاAshwin Salian ، في 2 أبريل 2006 الساعة: 21:57 م

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

The next time you need your daily dose of caffeine, you could pop open a bottle of Coke instead of heading down to Starbucks. After adding vanilla, lime and cherry ... المزيد...
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