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أرشيف: يونيو, 2006

Six sponsors for World Cup 2010. Guess who?

كتبهاAd Blog Arabia ، في 29 يونيو 2006 الساعة: 13:00 م

التصنيفات :  Advertising & Media | السمات:

It seems like we blog about Emirates airlines everyday. It's not our fault. They've got a very active marketing communications strategy, with a huge budget! This is not a new ... المزيد...
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Tool to know your website audience & keyword target

كتبهاAd Blog Arabia ، في 29 يونيو 2006 الساعة: 12:38 م

التصنيفات :  Advertising & Media | السمات:

Something free from Microsoft? Yes and it's actually a neat tool, that draws its results based on search engine data from MSN Search. Simply, you type in a website's address or ... المزيد...
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Maktoob News to offer BBC content

كتبهاAd Blog Arabia ، في 29 يونيو 2006 الساعة: 09:05 ص

التصنيفات :  Advertising & Media | السمات:

Maktoob's newly launched news section has received a boost by partnering with BBC News to deliver comprehensive Arabic news stories to the Arab World's biggest portal. Maktoob provided a news ... المزيد...
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Magazine publishers hit back

كتبهاAd Blog Arabia ، في 28 يونيو 2006 الساعة: 13:45 م

التصنيفات :  Advertising & Media | السمات:

With everyone talking about the rise of digital media, and the decline of magazine advertising and circulation, the Magazine Publishers of America (MPA) is hitting back. Visitors to the website, ... المزيد...
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Emirates: Arabia's only global brand?

كتبهاAd Blog Arabia ، في 28 يونيو 2006 الساعة: 12:53 م

التصنيفات :  Advertising & Media | السمات:

Brands: they have evolved from simple labels stuck on commodities to elaborate expressions of corporate culture, and, some would even argue, an expression of societal culture as well. Global brands ... المزيد...
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39% of World Cup 2006 viewers are women

كتبهاAd Blog Arabia ، في 27 يونيو 2006 الساعة: 15:45 م

التصنيفات :  Advertising & Media | السمات:

Marketers ‘missed the boat' this World Cup, failing to create advertisements targeting women. Apparently, the generally held misconception that only males are interested in football has backfired spectacularly. A Reuters report on ... المزيد...
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Study: Users don't even see banners anymore!

كتبهاAd Blog Arabia ، في 27 يونيو 2006 الساعة: 15:16 م

التصنيفات :  Advertising & Media | السمات:

A study conducted by the Nielsen/Norman Group found that Internet users in the US avoid viewing banner ads, reports Clickz. It's being referred to as Banner Blindness which means Internet users ... المزيد...
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كتبهاAd Blog Arabia ، في 27 يونيو 2006 الساعة: 08:01 ص

التصنيفات :  Advertising & Media | السمات:

This one speaks for itself, doesn't it? No need for a headline! A Gold Winner at the Cannes Festival, entitled “The Power of Press”. It's an advertisement for the National Newspapers of ... المزيد...
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“Jump“‌ to Dubai TV programs online

كتبهاAd Blog Arabia ، في 27 يونيو 2006 الساعة: 07:29 ص

التصنيفات :  Advertising & Media | السمات:

Dubai TV, Dubai Sports and Sama Dubai parent company Dubai Media Incorporated (DMI) has signed and agreement with JumpTV, an online television network, to broadcast programming from these channels on ... المزيد...
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“Artvertising“ or just posters on a building?

كتبهاAd Blog Arabia ، في 26 يونيو 2006 الساعة: 14:02 م

التصنيفات :  Advertising & Media | السمات:

While this idea isn't new, these people from Amsterdam have trademarked a name for it and called it “Artvertising”. They claim that this is a “a work that sets itself on ... المزيد...
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