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أرشيف: أبريل, 2006

PR as effective as ads

كتبهاGenevieve Jadol ، في 27 أبريل 2006 الساعة: 21:10 م

التصنيفات :  Advertising & Media, Consumer Products | السمات:,

Finally, an interesting piece of news that will put a smile on any PR professional's face. One of the largest companies on the planet, P&G, has released some findings from a ... المزيد...
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Bilingual copywriter job in the UAE

كتبهاFarrukh Naeem ، في 27 أبريل 2006 الساعة: 16:43 م

التصنيفات :  Advertising & Media | السمات:

Good news for my copywriter friends - an MNC in the UAE has a vacancy for a bilingual copywriter. The languages, of course, that you are fluent in, would be Arabic ... المزيد...
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Advertising account executives I fall in love with

كتبهاFarrukh Naeem ، في 27 أبريل 2006 الساعة: 05:52 ص

التصنيفات :  Advertising & Media | السمات:

What happened to my good taste, you ask. Read on. It's hard to fall in love with an account executive. But as the slogan says, “Impossible is nothing”. During my adventures and ... المزيد...
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Advertising account executives I fall in love with: 5 rare qualities I just can't resist

كتبهاFarrukh Naeem ، في 27 أبريل 2006 الساعة: 05:52 ص

التصنيفات :  Advertising & Media | السمات:

What happened to my good taste, you ask. Read on. It's hard to fall in love with an account executive. But as the slogan says, “Impossible is nothing”. During my adventures and ... المزيد...
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Philips draws consumer ire

كتبهاAshwin Salian ، في 23 أبريل 2006 الساعة: 19:52 م

التصنيفات :  Advertising & Media, Consumer Electronics | السمات:,

Would you buy a TV that doesn't allow you to skip ads? That's a no-brainer isn't it? So in these days of PVRs, DVRs (and other assorted acronyms), why would ... المزيد...
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Advertising Website Review 1: Ads of the World

كتبهاFarrukh Naeem ، في 21 أبريل 2006 الساعة: 12:04 م

التصنيفات :  Advertising & Media | السمات:

Gone are the days when creatives put yellow post-its in one-shows and awards annuals, when warming up to create a hot campaign. Now all you have to do is log on ... المزيد...
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Out of ideas? Then curse the West…

كتبهاGenevieve Jadol ، في 18 أبريل 2006 الساعة: 20:23 م

التصنيفات :  Advertising & Media | السمات:

This is what Arab writers and columnists often do believes Abdul Rahman Al-Habib of the Saudi newspaper Al-Watan. He recently wrote an article that appeared in the Saudi daily Arab News criticising ... المزيد...
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McDonald's declares war

كتبهاAshwin Salian ، في 16 أبريل 2006 الساعة: 21:16 م

التصنيفات :  Advertising & Media, Consumer Products, Foods & Beverages, Retail | السمات:, , ,

McDonald's is under fire yet again. And, no I am not referring to the effigies of Ronald McDonald that were burnt earlier this year. The "threat" this time is from ... المزيد...
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Say hello to global warming

كتبهاAshwin Salian ، في 13 أبريل 2006 الساعة: 20:36 م

التصنيفات :  Advertising & Media, Automotive | السمات:,

While General Motors may have thought that they had hit upon a clever idea to promote the all new gas-guzzling Chevrolet Tahoe, the company had no clue that their little ... المزيد...
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Can CEOs be trusted?

كتبهاAshwin Salian ، في 9 أبريل 2006 الساعة: 21:23 م

التصنيفات :  Advertising & Media | السمات:

People don’t trust CEOs any more - or at least, not as much as they used to, according to Mike Seymour, international director of crisis and issues management at Edelman, ... المزيد...
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