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أرشيف: مارس, 2006

TV ads dying?

كتبهاAshwin Salian ، في 30 مارس 2006 الساعة: 22:40 م

التصنيفات :  Advertising & Media | السمات:

Is the 30-second TV commercial dying? A few advertisers in the US, 78% to be precise, believe that DVRs/PVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second ... المزيد...
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The Big Three O

كتبهاDinesh Lalvani, Flip Media ، في 30 مارس 2006 الساعة: 06:59 ص

التصنيفات :  Advertising & Media, IT & Internet | السمات:,

So my favourite tech company is turning 30 this week. Ironically on the first of April. The question is what’s next in the offering, and where will I blow out ... المزيد...
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Happy 10th Anniversary!

كتبهاMartin Diessner, Flip Media ، في 29 مارس 2006 الساعة: 19:17 م

التصنيفات :  Advertising & Media, IT & Internet | السمات:,

Happy 10th anniversary to Lars & Klaus from AME Info. Both of you have built a tremendous strong brand in the Middle Eastern online world and it's amazing to see ... المزيد...
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Souq.com : Enabling the people!

كتبهاSamih Toukan ، في 28 مارس 2006 الساعة: 18:32 م

التصنيفات :  IT & Internet | السمات:

The power of the Internet lies in enabling individuals and small businesses to do business and to communicate more efficiently with customers in a very cost effective manner.  A clear example of this ... المزيد...
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MBA's a marketing liability?

كتبهاGenevieve Jadol ، في 27 مارس 2006 الساعة: 22:36 م

التصنيفات :  Advertising & Media | السمات:

A new study published by AdAge Online (login required) has questioned the value of an MBA degree to marketers. A Master of Business Administration degree is not only worthless, it can work against ... المزيد...
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Gulf News audit, a first

كتبهاAshwin Salian ، في 26 مارس 2006 الساعة: 23:09 م

التصنيفات :  Advertising & Media | السمات:

A couple of years ago Gulf News challenged the regional English print media to get their circulation figures "thoroughly audited." They also promised "to set an example" by being among the earliest ... المزيد...
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googlebdb62201407aae83

كتبهاFarrukh Naeem ، في 26 مارس 2006 الساعة: 17:04 م

التصنيفات :  Advertising & Media | السمات:

Google test المزيد...
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Advertising agencies at the IAA World Congress

كتبهاFarrukh Naeem ، في 26 مارس 2006 الساعة: 14:58 م

التصنيفات :  Advertising & Media | السمات:

Advertising agencies had their stalls at the IAA World Congress in Dubai, in the exhibition area strategically placed between the presentation hall and the dining area. So, on all three days of ... المزيد...
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The 40th IAA World Congress: The Opening

كتبهاFarrukh Naeem ، في 25 مارس 2006 الساعة: 08:46 ص

التصنيفات :  Advertising & Media | السمات:

The 40th IAA World Congress was inaugurated by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (picture: in the ... المزيد...
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40th IAA World Congress in Dubai: Missed it?

كتبهاFarrukh Naeem ، في 25 مارس 2006 الساعة: 08:19 ص

التصنيفات :  Advertising & Media | السمات:

The 40th IAA World Congress held last week in Dubai was so packed with events, ii is not possible for me to put it all in one post. There is ... المزيد...
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