The word 'businesswoman' was taboo

يونيو 21st, 2006 كتبها Audrey نشر في , Women in Business

Since we launched Women in Business channel on Strategiy.com I keep on thinking what door exactly did we open to the female online audience? Let me look around my desk for one minute. The colleague seating next to me is a woman. The one calling me is a woman. That makes us already the three of us working: Western and Arabic ladies.

No business portal have focused yet into professional women in the region. Strategiy.com hopes you will enjoy this one.

The region is changing quickly and so are the women and their place in the professional world. Just read the news section on Strategiy.com and you will see that more and more women are appointed to managerial positions. One of the most conservative countries in the region has  been entitled as one of the 50 Most Powerful Women in the world. She also adressed a mixed audience last year at an economic forum and shared her vision for her country where "any Saudi citizen, irrespective of gender" could do any job. Read about Lubna

المزيد


600,000 word-of mouth-moms

مايو 20th, 2006 كتبها Ad Blog Arabia نشر في , Advertising & Media, Women in Business

The word-of-mouth marketing craze, also referred to as ‘buzz marketing’ is being utilized by the world’s top advertisers. Proctor & Gamble (P&G) has established a buzz-marketing business, called Vocal Point, which is recruiting 600,000 mothers to advocate P&G products! The indications of such a move from the world’s biggest advertiser, away from advertising spend and more towards


Arab females unhappy with their physical attributes

فبراير 5th, 2006 كتبها Maktoob Business Team نشر في , Advertising & Media, Consumer Products, Women in Business

Some key findings from a recent study commissioned by Unilever Arabia to support their "Campaign for Real Beauty"

- Nine in 10 Arab females revealed they are unhappy with their physical attributes. A further 65% of those questioned admitted to avoiding activities due to feeling self-conscious about their appearance

- 63% of Arab women are threatened to fe