Maktoob Business Blog

It was finally time for some new black Kenneth Coles (colleagues who had to see my scuffy old black Kenneth Coles would probably say the time was months ago).

But the shoes I bought at the MoE were no ordinalry shoes, they sport an "airport security friendly fiberglass shank," a fact that was proudly touted as one of the main benefits of the shoe on the tag.

A

المزيد

Throughout Ramadan, Nestle has been running a “Light A Lantern” campaign, by which visitors to the campaign website can light a lantern, and Nestle will pay 1 Saudi Riyal per lantern to the Red Crescent Society. So far over 86,000 lantern have been lit which could mean that Nestle will reach its target of 100,000

An interesting post has been put up by Richard Abbott on the Campaign Middle East blog - we’re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world

Deep Purple becomes Light Purple Red Hot Chilli Peppers become Pink Grey Sabbath used to be Black Maybe someone can explain to us what’s the idea here! These are shirts designed by Saatchi & Saatchi Budapest for Proctor and Gamble, in which the names of these famous bands have been changed, by changing the color in their name. Any ideas? Via

Enough of those predictions that say the Internet is going to take away revenue from television real soon. While that will happen eventually as Internet penetration goes up in the region and marketers get bolder, for now, at least in the UAE, television still remains the most effective medium, says a MindShare survey. Whether you’re an automobile company, a soft drink maker or a chocolate manufacturer, be sure to allocate a sizeable chunk of your advertising budget to television as more than 75% of Arab consumers receive these ads favourably. Of course, if you’re ads are crappy, consumers will swit
المزيد

Everybody knows that word of mouth is the most effective marketing tool ever. After all a rave review from a friend or a colleague can tilt the scales in favor of a particular brand or product. So shouldn’t marketers be paying more attention to it? Apparently, they do not. A recent survey conducted by BOLDMOUTH, reveals that 65% of marketers do not have a formal W-O-M marketing plan. In fact, most organizations spend little on W-O-M campaigns and do not have clear cut guidelines o

المزيد

Most people tend to speak a lot or too little during a job interview. It’s better to err on the safer side though, as a recent recruitment survey conducted by Korn/Ferry International would suggest. Around 36 percent of the recruiters polled believed that "talking too much" is the most common interview mistake that job candidates make. Other turn-offs cited by recruiters included lack of knowledge about the company or position (22 percent), over-inf

المزيد

Finally, an interesting piece of news that will put a smile on any PR professional’s face. One of the largest companies on the planet, P&G, has released some findings from a study that claims that not only can PR be as effective as ads, but it could also be measured versus other elements in the marketing mix while de

McDonald’s is under fire yet again. And, no I am not referring to the effigies of Ronald McDonald that were burnt earlier this year. The "threat" this time is from journalist and author Eric Schlosser. A movie based on Schlosser’s 2001 best-seller "Fast Food Nation" releases later this year, as will his new book, which is aimed at younger readers, "Chew on This: Everything You Don’t Want to Know About Fast Food." Morgan Spurlock’s 2004 documentary film "Super Size Me" may have caught McDonald’s napping, but this time around they are gearing up for battle. "McDonald’s marketing generals have convened a war council and are hatching a strategy to combat a new attack," reports Advertising Age.  McDonald’s is also worried about a backlash, the repo
المزيد

المزيد