Maktoob Business Blog

Enough of those predictions that say the Internet is going to take away revenue from television real soon. While that will happen eventually as Internet penetration goes up in the region and marketers get bolder, for now, at least in the UAE, television still remains the most effective medium, says a MindShare survey. Whether you’re an automobile company, a soft drink maker or a chocolate manufacturer, be sure to allocate a sizeable chunk of your advertising budget to television as more than 75% of Arab consumers receive these ads favourably. Of course, if you’re ads are crappy, consumers will swit
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Everybody knows that word of mouth is the most effective marketing tool ever. After all a rave review from a friend or a colleague can tilt the scales in favor of a particular brand or product. So shouldn’t marketers be paying more attention to it? Apparently, they do not. A recent survey conducted by BOLDMOUTH, reveals that 65% of marketers do not have a formal W-O-M marketing plan. In fact, most organizations spend little on W-O-M campaigns and do not have clear cut guidelines o

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Most people tend to speak a lot or too little during a job interview. It’s better to err on the safer side though, as a recent recruitment survey conducted by Korn/Ferry International would suggest. Around 36 percent of the recruiters polled believed that "talking too much" is the most common interview mistake that job candidates make. Other turn-offs cited by recruiters included lack of knowledge about the company or position (22 percent), over-inf

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While General Motors may have thought that they had hit upon a clever idea to promote the all new gas-guzzling Chevrolet Tahoe, the company had no clue that their little experiment was about to sink faster than the Titanic.

Chevrolet’s latest PR disaster began on March 13, when they introduced a Web site allowing visitors to take existing video clips and music, insert their own words and create a customized 30-second commercial for the 2007 Chevy Tahoe. In theory, the company was hoping visitors to its Web site would e-mail their own videos around the world, generating interest for the Tahoe through what is known as viral marketing.

By the measure of Chevy Tahoe videos cir

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Beleaguered automakers General Motors have sunk $32.9 billion on advertising (yes, you read it right) during the past 10 years. Why are their sales declining then? So much that th

A new survey has confirmed what we all knew for a very long time - businesses don’t understand their customers very well and don’t deserve their loyalty.

But surprisingly, this is not the opinion of a bunch of disgruntled consumers, this enlightening piece of information comes from, hold your breath…senior executives themselves!

According to the annual global Customer Experience Management 2005 study, conducted by the Strativity Group, 54 percent of senior executives admit they do not deserve consumers’ loyalty. In more shocking, but not entirely unexpected, revelations, 67 percent state that their company’s executives do not meet often with customers and only 33 percent say they have the tools and authority they need to serve their customers.

Accord

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