Maktoob Business Blog

As part of its celebration of its 5th anniversary, SkyEurope Airlines has put the image of Slovakian model Adriana Sklenarikova Karembeu’s on some of its jets. Maybe they thought this attractive model would help them sell more tickets! Not surprisingly, the campaign was denounced by some feminist groups in Europe. So, does this mean that we’ll soon have Nancy Ajram’s

Everybody knows that word of mouth is the most effective marketing tool ever. After all a rave review from a friend or a colleague can tilt the scales in favor of a particular brand or product. So shouldn’t marketers be paying more attention to it? Apparently, they do not. A recent survey conducted by BOLDMOUTH, reveals that 65% of marketers do not have a formal W-O-M marketing plan. In fact, most organizations spend little on W-O-M campaigns and do not have clear cut guidelines o

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Most people tend to speak a lot or too little during a job interview. It’s better to err on the safer side though, as a recent recruitment survey conducted by Korn/Ferry International would suggest. Around 36 percent of the recruiters polled believed that "talking too much" is the most common interview mistake that job candidates make. Other turn-offs cited by recruiters included lack of knowledge about the company or position (22 percent), over-inf

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What on earth were soccer club Arsenal thinking when they signed on the dotted line to promote Israel’s (gulp!) tourism industry. It surely couldn’t have been the lure of  money as Dubai-based Emirates Airlines are paying them a whopping £3 million a year for naming their stadium after them. The Israeli offer of  £350,000 seems peanuts in comparison.

Surely Arsenal were aware of the repercussions that such a move would have on their relationship with Emirates. After all, as per the agreement, images endorsing Israel’s tourism industry will soon be beamed to millions of fans worldwide, while the Arsenal players sport shirts with the Emirates logo on them. Most Arab countries would be fuming at the very thought, and that’s putting it mildly.

Expectedly, Emirates have not kept quiet on this issue and have issued a s

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A new survey has confirmed what we all knew for a very long time - businesses don’t understand their customers very well and don’t deserve their loyalty.

But surprisingly, this is not the opinion of a bunch of disgruntled consumers, this enlightening piece of information comes from, hold your breath…senior executives themselves!

According to the annual global Customer Experience Management 2005 study, conducted by the Strativity Group, 54 percent of senior executives admit they do not deserve consumers’ loyalty. In more shocking, but not entirely unexpected, revelations, 67 percent state that their company’s executives do not meet often with customers and only 33 percent say they have the tools and authority they need to serve their customers.

Accord

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