Enough of those predictions that say the Internet is going to take away revenue from television real soon. While that will happen eventually as Internet penetration goes up in the region and marketers get bolder, for now, at least in the UAE, television still remains the most effective medium, says a MindShare survey. Whether you’re an automobile company, a soft drink maker or a chocolate manufacturer, be sure to allocate a sizeable chunk of your advertising budget to television as more than 75% of Arab consumers receive these ads favourably. Of course, if you’re ads are crappy, consumers will switch the channel anyway.  67.8% of the Arab consumers in UAE are for instance influenced by advertisements on TV, 28.7% by outdoor, 30.3 % by newspapers, 18.1% by radio and 22.5% by indoor. Makes me wonder what the corresponding figures for non-Arab expatriates, and there’s a sizeable number of them here, would be.